How do we use warm and cool colors?

warm colors

cool colors

Warm colors are vivid in nature. They are bold and energetic. Warm colors are those that tend to advance in space; therefore, caution needs to be taken so you do not overwhelm your content with eye catching hues. If an element in your design needs to pop out, consider using warm colors to do that.

Cool colors are soothing in nature. They give an impression of calm and rarely overpower the main content or message of a design. Cool colors tend to recede; therefore, if some element of your design needs to be in the background, give it cool tones.

Peter Max was brilliant using colors that were vivid and alive. In his design, RAINFOREST FOUNDATION, Max does a wonderful job of illustrating warm and cool colors.

This piece is a wonderful example of warm and cool colors used together to convey a feeling.

Visit the Peter Max site