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How do we use complementary colors?
an
example of
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Complementary
colors are colors that are opposite each other on the color wheel. They
contrast, enhance and intensify each other. Therefore, complementary colors
need to be used with caution. The differences in tone and hue can be eye
catching, but used to much they can be an eyesore.
Peter Max, in his design SUNRISE 2000, uses complementary colors to create a vivid and lively effect. Look at the colors in the poster and see where they are located on the color wheel:
Advertisers are very aware that complementary colors work well for selling products:
Tide
uses orange and blue to bring
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  Copyright © 2002, Bloomsburg University Virtual Training Help Center. All rights reserved. This material may not be used without written permission. Contact Dr. Mary Nicholson at mjnich@bloomu.edu |
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