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What is the Rule of Thirds?
(Source: http://www.graphic-design-san-diego.com) |
Research on eye movement states that people from western cultures tend to look at the upper left-hand area of a graphic or web page first. Eye movement then tends to move to the right and then to the bottom. The "rule of thirds" is a principle of photographic and graphic composition in which a graphic is divided into thirds both vertically and horizontally and the centers of the viewer's attention are located near the intersections of these lines.
Below is an example of a web page using the rule of thirds. Notice the correct placement of elements, so the eye begins in the upper left corner and follows around the page.
Arranging the same elements in a different fashion that does not follow the "rule of thirds" results in a disorganized image that is hard to follow and understand.
Though the expression is "Rule of Thirds," it is not a hard and fast rule. Many fine examples of visual design do not adhere to the "Rule of Thirds," making it more of a "suggestion of thirds."
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What is the Visual Center?
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The
visual center of a visual design is located slightly above the center of
the page and a little to the right, as shown below. By placing elements
at the visual center, one can take advantage viewers' tendency to dwell
on the visual center. Elements intended to receive maximum attention can
be place in the center. It is, however, important to note that the remaining
elements should be arranged to balance the composition.
For the image below, the logo in the middle receives the most attention but the remaining graphics balance out the composition of the page in its entirety.
(Source:
http://desktoppub.about.com/library/weekly)
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Copyright
© 2001, Bloomsburg University Virtual Training Help Center. |
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